Customer Engagement Solutions

Creating Lasting & Beneficial Relationships

It takes more than technology to deliver
amazing experiences.

Digital Transformation

Digital transformation is no longer about adding channels. It’s about shifting, combining, and crossing over with context. Technology is essential but it also requires real time insights, aligned and empowered front-line employees, and a willingness to continually improve. Most companies aren’t there yet.

Next Generation Technology

Our solutions helps you meet that challenge by providing you with the tools, technology, and expertise you need to consistently engage with your customers in the channels they want, when they want. We blend services with next-generation technology applications to deploy best-in-class solutions that deliver rewarding experiences, every time.

Unique Customer Engagement

We assist our clients in expanding their businesses by aiding them in gaining a deeper understanding of their customers. Customer engagement is not about moments; it revolves around building lasting relationships. Enhanced data and profound insights unveil new opportunities. Then creative and analytics turn insights into measurable success and logical next steps. 

Customer Desire

Identifies which customers to engage, how we want them to engage and pinpoints the value we want to unlock. 


Creates compelling, data-inspired profiles of the customer segments that share similar behaviors, attitudes and motivations, to drive the desire.

Customer Journey

Maps the identity to reveal relevant moments, activities and touchpoints to relentlessly pursue Customer Engagement opportunities

Engagement Idea

An effort that provokes or invites individuals to “take a role” in their experiences.

Engagement Blueprint

Guides the strategic and creative development of the specific touchpoints, value exchanges and overall impact.

Experience Map

Planning, creative, UX, CRM, and media and analytics teams collaborate to build the Experience Map, and define the KPIs and success metrics.

Our Execution Model

eSAL has adopted a unique process for developing successful, digitally driven Customer Engagement solutions for clients.

The process is divided into six phases to facilitate direction and discovery, identification of opportunities and generation of ideas, engagement and strategy development and implementation, and measurement.

Areas of Expertise


Content Engagement

CRM Solutions

Data & Analytics

Social CRM


Direct Digital Marketing

User Experience

Best in Class Operations Brought to you by Engaged and Empowered Professionals

For more than 15 years, we have connected brands to their customers to solve problems, answer questions, and build more connected relationships.
Our heritage of technology innovation coupled with our amazing employees are the elements that differentiate us in the industry.

eSAL is extremely selective with a 1 to 10 applicant to hire ratio. Our employee engagement score is one of the highest in the service industry, and our best source of new talent is through Impact Sourcing programs and employee referrals. Our performance management is driven by scorecards, management review systems and customer satisfaction indicators. Service Level Agreement (SLA) management and adherence, strict compliance with six sigma processes, and a continuous productivity improvement culture is our hallmark.

Through innovative management, employee satisfaction initiatives, attrition control programs and rewards & recognition programs, we build strong engagement with out team. We equip our human capital with productivity improvement tools like unified desktop and multichannel integration for our clients.

We are able to provide data mining, predictive modeling and advanced analytics are value added solutions available to customers. We are able to provide Voice-of-the-Customer, Customer Lifecycle, and Net Promoter Score programs in driving business decisions for our clients. 


We are synonymous to our mantra, Great Service pays Great Dividends for which we have created and delivered value for national and global brands 


eSAL is a premier integrated Business Process Outsourcing (BPO) and Technology Solutions company in Ghana with offices in Kenya and the United States

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